I like the sentiments generally speaking but I don't like the focus on reform or the encouragement of illegal behaviors.
Even if they reformed the blood and shunning doctrines, they'd still be a cult. So you end up doing plastic surgery on a body that needs a heart transplant and brain surgery. Reform is not worth the effort to lobby for it and besides, they will NEVER reform based on the actions of apostates. They will only reform if and when THEY think it is in THEIR best interests to do so.
Before you embark on any organizing of this magnitude I think it is important to not just read Combating Cult Mind Control but to practically memorize it, as well as any other psychology books you can get your hands on. Mistakes Were Made (but not by me) is another really good book. Festinger's book When Prophecy Fails is another one. Know exactly what you're up against before running off half-cocked.
As Rebel8 points out, prevention is probably much more valuable. We all hurt over our loved ones still in but the sad fact is we can do a LOT more good and a LOT more damage to the Borg by educating people so that they don't join and helping those who leave or get DFd to adjust and adapt to the real world so that they don't return. The ones that are in are unlikely to listen to us.
That doesn't mean we can't provide information and make it available for current JWs or that we shouldn't. I have only been out a couple years but I am continually surprised at how few people leave based on cult education and a well-though-out plan of escape. The majority of those who leave are DFd because there is one specific Borg rule they don't agree with (or they break) and the majority of that group continue to believe in a large amount of the Watchtower hogwash. Educating these people so that they are FREE from the cult, not just OUT of the cult is an important task, IMO. And if some of that educational work spills over into the congregation of active ones, too, that's great.